Social Media and Schools: A Partnership for Safety (Spotlight Session)

Wednesday, March 22, 2023

1:00 PM – 1:50 PM

Location: Waller Ballroom

Session Type: Leadership and Vision

Moderator(s)

Mellissa Braham, APR, MSC

Associate Director
National School Public Relations Association
Rockville, Maryland

View Slides

Speaker(s)

Geneve Villacres (she/her/hers)

U.S. Public Policy
TikTok
Culver City, California
Melissa Reese (she/her/hers)

Communications Manager
Allentown School District
Allentown, Pennsylvania
Keith Bockwoldt, MA

CIO
Hinsdale Township High School District 86, Illinois

Supporting student safety on social media is a challenge for K-12 school systems, who struggle to
prevent the harm caused by malicious and fraudulent accounts. For many systems, the struggle has
been rooted in a lack of dedicated verification and reporting processes. Major social media platforms
are now exploring how to address those challenges for schools following a collaborative campaign by
CoSN and the National School Public Relations Association. Listen as a panel of school technology and
communication leaders join social media representatives for a dialogue around how platforms and
educational institutions can and are working together to promote student safety online.